AN ATP MASTERS SERIES EVENT
11th - 19th OCTOBER
Out of court : 2007
MUTUA MADRILEÑA MASTERS MADRID ENROLS DE MOBILE MARKETING
The journalists covering the event receive direct communications via SMS, and the audience is offered participation competitions via mobile phones.
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Madrid, 17th October. Mutua Madrileña Masters Series signed an agreement with SitMobile, a company specialized in the integration of mobile communication intelligent tools, for the development of Marketing Mobile services during the tournament taking place between the 13th and the 21st of OCtober in the Recinto Ferial Casa de Campo. This agreement aims to combine SMS solutions and informative services, and interactive SMS allowing the participation of the audience in the contests daily organized in the eighth ATP Masters Series of the season. It is also an important tool for the media accredited for the tournament, as they are instantly informed via SMS of the breaking news of the tournament, as well as of the tennis players press conferences or the different ceremonies taking place at the Mutua Madrileña Masters Series. The eighth ATP Masters Series of the season gathers the 48 best tennis players of the world together in its sixth edition. A tournament that among its list of winners has names as Agassi, Safin, Federer, Nadal or Ferrero. In this edition, the last champion, Federer, is precisely the favorite to win. Mutua Madrileña Masters Madrid has a wide number of sponsors. Among them are Mutua Madrileña, Ayuntamiento de Madrid, Mercedes-Benz, Telefónica, Prosegur, Grupo Mahou San Miguel, Grupo Prasa, EADS, Rolex, Air Europa, Ricoh, Lacoste, Enel, ISS, Banco Madrid, Hugo Boss, Schweppes, Tien 21, Adecco, Metro, ABC/Vocento and Marca. SitMobile is an European company stablished in 2001 in Barcelona, and is dedicated to the SMS business investigation. The company growth, as well as the market possibilities growth, have served Sit Mobile to introduce its solutions in other mobile technologies such as Bluetooth or MMS. Nowadays, SitMobile is based in Barcelona, Madrid, Roma y Londres. |