AN ATP MASTERS SERIES EVENT
13th - 21st OCTOBER
Out of court : 2006
Mutua Madrileña Masters Madrid and ATP Masters Series take tennis into broadband world
ATP Masters Series, the premier tournaments in men’s tennis, is taking the sport into the new media world with the launch of an exciting new broadband media service
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www.atpmastersseries.tv will launch at this month’s Pacific Life Open Indian Wells and will make tennis more enjoyable than ever before thanks to a huge array of unique, relevant and easily accessible content. - See who won what and how with extensive highlights of all marquee matches available within minutes of the players shaking hands. - Get close to the players with exclusive post match interviews, in-depth profiles and blogs. - Access-all-areas with behind the scenes tournament features. - Follow and analyse all of the match action with the same statistics used by the TV commentators - Take your pick of the classic matches stored in the video archives. - Hear live commentary of all matches from the quarter finals on. - Catch a glimpse of your favourite player in the Gallery To celebrate the launch of this exciting new service, access to the Pacific Life Open is is available FREE OF CHARGE for the duration of the event – full details can be found at www.atpmastersseries.tv www.atpmastersseries.tv will feature exclusive content from all of the ATP Masters Series events in Indian Wells, Miami, Monte-Carlo, Rome, Hamburg, Toronto, Cincinnati, Madrid and Paris, plus the prestigious season ending finale, the Tennis Masters Cup in Shanghai. Manolo Santana, Tournament director: \\\"The way our fans consume this sport is going to change significantly in the next few years and we, as well as the other tournaments in the ATP Masters Series, are looking forward to using this exciting opportunity to improve our tournament experience\\\". Etienne de Villiers, Chairman ATP: \\\"The ATP is committed to making our players, as the stars of the show, more accessible, to bring their many different personalities to life and to deliver them to more households. This exciting new service will help us do just that. \\\"Not only will it allow existing tennis fans the freedom to choose how they access and enjoy our events, but it will also open up tennis to a totally new audience of all ages in many, many countries.\\\" Mark Webster, Chief Executive, Tennis Properties Ltd (TPL): \\\"Modern technology is dramatically changing the way sport is consumed, and the atpmastersseries.tv service is on the very cutting edge that will provide tennis fans with a unique new service.\\\" |