AN ATP MASTERS SERIES EVENT
13th - 21st OCTOBER
MMMM 2008 : 2008
ANOTHER TENNIS
The new tournament campaign breaks with the usual image of tennis. The main stars, as on the tour, are Federer, Nadal and Djokovic
 Madrid, June 9th. The new ad campaign for Mutua Madrileña Masters Madrid 2008 has been presented in the capital this week. A different image of Federer, Nadal or Djokovic can be seen on the streets of Madrid. This campaign works on emphasis the new tournament innovative character and the of one of the most important tennis tournament in the world. Surrounded the claim, “Another Tennis”, the campaign refers to the changes that are happening at the tennis tour. The play of the 21th century Top Ten players is really different than the play of players as Mc Enroe, Borg or Manolo Santana. As another claim says, “Force, skill and intelligence already are not sufficient” to be one of the Top Ten. This year will see the seventh edition of the tournament, and will take place for the last time in the Recinto Ferial de la Casa de Campo. The tournament, on its way to becoming one of the best tennis tournaments in the World, will change dates and location in 2009, taking place in May in the new facilities of the “Caja Magica”. |